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Jacob Hornik (יעקב הורניק) (born March 7, 1942 in Haifa, Israel) is a Professor in marketing and communications, Author of many books and researchers, consultant; currently he is the Vice President and head of the Management School at the w. Galil Academic College. Professor Hornik is the author of leading marketing books, and recently published a new edition of the book (Marketing Management ) with Professor Philip Kotler of Kellog University.〔http://www.wgalil.ac.il/files/B.A.Management/staff/Hornik.pdf〕 Nowadays his research focuses on two major research projects. 1. Applying advances Neuro-Imaging techniques to explore individual responses to marketing stimuli. 2. The use of Facet Meta theory in advertising models. He also acts as a member of various Board of Directors and provides consulting services to leading companies and advertising agencies. Professor Hornik is chairman of the Israeli "Superbrands" and "Product of the year" awards == Education and academic career == Professor Hornik received his B.A. degree in economics and his M.B.A from the Hebrew University in Jerusalem. He then got a scholarship at Syracuse University for his Ph.D. in Business Administration. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Jacob Hornik」の詳細全文を読む スポンサード リンク
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